Email marketing is a newest form of direct marketing where email is being used as an effective means to communicate promotional mailers or newsletter to a large audience. In this form of marketing, emails are forwarded to each and every potential or current customer to get their attention to generate leads.
Effectiveness of Email Marketing in India
Besides providing an adequate information and knowledge about the company and its offerings, email marketing is an effective way to build relationship between potential customers and the company. Also, with an email connection, prospects feels associated with the company and chances of loyalty increases in this form of digital marketing. Sending regular emails is an important channel to stay on top of mind of a customer to convince them to buy products and services. Email marketing in India is becoming the best way to advertise your products or services. In this personalized method of digital marketing, you can provide all the relevant information about your offerings and a customer can easily crosscheck your worth by exploring your websites and web pages.
Popularity of Email Marketing in India
In this fast growing Internet world, email marketing in India is fast becoming really popular. People are easily accessing their email regularly and chances of visibility to your company offerings increases by four to five times. That is why; email marketing has become an important advertising tool in India with its greater access and better results.
Role of Email Marketing in sales lead generation for Indian market
Email marketing has proved an effective medium of marketing in India. This new channel of marketing has been producing good results and generating sales leads in a cost effective manner. Normally, emails are being sent to only potential clients who are interested in the offering. Here information is chosen carefully and all the basic and necessary piece of knowledge is given so that prospects get attracted and look for further information.
Future of Email Marketing in India
Email marketing holds a great future as the virtual market is expanding in India by every passing day. More and more people are getting attached to it and have realized the potential it is carrying. That day is not very far away, when email marketing in India will be considered as the most effective marketing channel. What we have seen till now is just a tip of an iceberg. There is lot of action to be seen in the coming years in the form of digital marketing in India. And that’s where Digital Mailers will gain an edge as an early mover in the email-marketing domain for Indian business space.
For more details contact us at sales@digitalmailers.in or call us at 98862-80951
Friday, September 26, 2008
Monday, September 15, 2008
Email Marketing - Untapped Potential in India
Email Marketing Services
60% of small and medium-sized companies in India use or are interested in using email marketing. -- Interland survey (May 2008)
Email is a very powerful marketing tool. In spite of spammers abusing the medium, email can still be used and is still valued by users for timely, rich and enticing information and advertisements. The trick lies in using the right tools to send, right timing to execute campaigns and obviously targeted email lists to make it work effectively.
Email marketing is popular with companies because:
It is extremely cheap. Compared to direct mailing or printed newsletters the costs are negligible. The advertiser does not need to pay for production, paper, printing or postage.
It is instant, as opposed to a mailed advertisement, an email arrives in a few seconds or minutes.
It lets the advertiser "push" the message to its audience, as opposed to other marketing channels like print, television radio etc that waits for customers to come in.
It is easy to track. An advertiser can track bounce-backs, positive or negative responses, click-throughs, rise in sales.
Advertisers can reach substantial numbers of email subscribers who have opted in (consented) to receive email communications on subjects of interest to them
It has been proven successful when well done.
When most people switch on their computer the first thing they do is check their email.
Specific types of interaction with messages can trigger other messages to be automatically delivered.
About Digital Mailers
Digital Mailers is a top-tier, yet affordable email marketing company. We have top deliverability ratings and have established relations with the major ISPs ensuring maximum deliverability. We make it easy to create, send, and track permission-based email marketing campaigns. We offer advanced reporting like bounceback handling, list segmentation, subscription management, and high potential customers (High Net Individuals & Non Resident Indians) mailing list for all the top industry verticals covering major cities in India. Some of the top selling lists we have are
Top Level Executives List (CEOs/MD/President/Directors etc)
Marketing/PR/Advertising/Media Executives List
HR & Recruitment Executives List
All these lists come with over 85% validity gaurantee. So if you get a bad record in the list delivered to you, Digital Mailers shall replace it for free. That’s right you send us the records as it in a file and we will replace same number of record for free. So you pay for what you get.
We also offer 15% discount on selected list if purchased online from the site. Please visit www.digitalmailers.in/buy_online.html to place your order now and save money on list price.
Digital Mailers also expertise in doing creatives or HTML templates for email campaigns. We have done HTML templates for various industries like insurance, personal care, mobile phone to name few. Please visit our site for more details www.digitalmailers.in or write to us at sales@digitalmailers.in and we would be delighted to help you for email marketing needs.
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